- Business
ASB Bath - A new identity for a new generation of bathroom spaces.
A New Vision. The Same Essence.
After nearly 50 years of industrial expertise in developing bathroom solutions, ASD enters a new chapter in its history with its new identity: ASD Bath.
More than a change of name or appearance, this evolution reflects a renewed vision of how bathroom spaces are designed and experienced today. No longer purely functional, they have become places increasingly associated with comfort, well-being, and sensory experiences.Inspired by the strength of stone and the fluidity of water, ASD Bath introduces a more sophisticated, contemporary and international identity. A vision aligned with today's interiors, where materiality, simplicity of form and the balance between design, comfort and functionality play a central role.
With the support of RODI Industries, ASD Bath is continuing to build on the values guiding it over the years: Portuguese manufacturing, industrial expertise, technical precision, and complete control of the production process in-house, including the transformation of acrylic, composite, and solid surface materials.
This new chapter also reflects a closer connection to architecture and interior design, through an approach centred on textures, colours and finishes that create more balanced, personalised and timeless bathroom environments.
The new identity also marks the beginning of a new collection, one that embodies this renewed vision of the bathroom space, with a stronger focus on sensory experiences and well-being.
Because every ritual is unique.
And every choice is personal.
ASD Bath. Shaping your bath experience.